Tips for using hashtags on LinkedIn

Contrary to belief, hashtags are not only fashionable and useful on Twitter and Instagram. Content can be grouped and followed by people. Most of it should be common sense, but you know ... 
#1 - Make sure your hashtags are visible 
#2 - Don’t use too many hashtags  (don`t overdo it!)
#3 - Format your hashtags (LinkedIn supports you)
#4 - Combine hashtags with your message
#5 - Place hashtags sensibly (see also #2)
#6 - Create your hashtags (they might be trending at some stage)
#7 - Don’t use hashtags for mentions
#8 - Test your hashtags (see also #5)
hashtaginnovation hashtagmanagement hashtagdigitalmarketing hashtagtechnology  hashtagsocialmedia hashtagmarketing hashtagadvices

I have NEWS to share!

I have NEWS to share!

With a bit of sorrow and a lot of excitement, I wish to announce my departure from SMASHDOCs by the end of this month to pursue a senior management position with an innovative US-headquartered Fortune 500 company.

Having been in Munich every week is also a stretch for the family, and my girls are looking forward to seeing me more.

In the last year, we launched and positioned SMASHDOCs as a commercial offering for various industries, won lighthouse accounts and I believe SMASHDOCs brightest and most innovative days are ahead of it.

Thank you for a great business relationship during my time at SMASHDOCs. It has been a pleasure, and I hope to work with you again in the future as I will stay in the content, information, print and publishing industry.

Stay tuned for the announcement in the next coming days!


We’re hiring! Check out our job offers for #Munich and #Kiev 
Online Marketing Manager:
Inside Sales:
Frontend & Backend Developer:
Come and join us! 
#jobs #smashdocs 


With immediate effect, Christian Gericke (45), takes over the newly created position of CRO at smartwork solutions GmbH. Gericke will be responsible for the worldwide marketing and sales of SMASHDOCs, a web application for jointly creating, discussing and reviewing documents. In his role, he will also work with resellers and strategic partners such as integrators, OEMs and ISVs.
Christian Gericke
Gericke comes with vast international experience in the area of business enterprise licensing. Before joining smartwork solutions, he worked for the software company Acrolinx. In January 2014, Gericke took over as Vice President Sales & Global Client Services, for the EMEA and APAC region. As head of the global Services and Support business, he was responsible for significantly pushing sales growth in the respective regions. Furthermore, Gericke is a well-known speaker on the topic of Content Marketing at several European conferences (inc. LavaCon in Dublin and CMCX in Munich). Prior to Acrolinx, he worked for Hewlett-Packard as Regional Business Manager, responsible for the DACH countries and Eastern Europe for seven years.
Christian Marchsreiter, founder and CEO of smartwork solutions is more than pleased with the newest addition to the team: „Christian convinced us straight away with his in-depth business expertise, international network and impressive track record. He is the perfect person for the current stage of our product SMASHDOCs.
Christian Gericke is also looking forward to his new tasks: „SMASHDOCs is a powerful application, able to solve the serious, recurring problems and deficits in word processing. Given my two decades of experience in the content business, I will be able to contribute significantly to the upcoming internationalisation and further growth of the company.“


The smartwork solutions GmbH developed SMASHDOCs as a web application for easily and quickly writing and reviewing documents within or between enterprises. All changes are tracked in one single version of a document instead of creating multiple versions. With its revolutionary change tracking technology, SMASHDOCs can consistently highlight changes that are new to the user. Comparing versions manually and proof-reading consequently become superfluous.
It is possible to use SMASHDOCs as a SaaS solution on smartwork solutions‘ German-based servers or as a Managed-Private-Cloud or On-Premise installation in an enterprise network. Thanks to the flexible API, SMASHDOCs can be easily integrated as a new tool for existing web applications like social intranets, document management, content management or file sharing solutions. The Munich-based company was founded it 2013. For more information see also

Build it on your own land

I spent a couple of days in Oslo, Norway and attended the Epic Content Marketing Event.

On this event, I met one of the most inspiring guys I got to know for a long time – Jeff Bullas. We met at the speaker`s dinner, spent some time together during the conference and had a few nights out!

One result is this blog now … my first post!