Welcome to the quarterly #rant of spammy emails I receive on LinkedIn. I don’t usually write rants, but the messaging functionality and the amount and quality of messages are annoying.
Here are some examples of poor LinkedIn prospecting emails:
„I was looking at your profile“ <97% a lie>
„Would you be interested in hearing more about XXXX, they offer amazing
benefits and have a great culture!“
„Just introducing myself.“
„Please forgive the direct approach.“
„Our service is.“
„We are looking for Business Partner and Mentor, Angel Investor for a start-up marketing company.“
„Have you ever thought about adding a Digital Marketing department to your business?“
„I hope you don’t mind receiving this InMail.“
„As a way of saying thank you to my network, I would like to offer you a free subscription to xxx“
Be relevant, be informed, do your homework first!
Build the relationship, add value and nurture your new contact.
I am reacting on mails
I am buying if I am interested
I am connecting to people.
But it needs to be relevant somehow.
This post sounds like a rant, and it is. But I want everyone to avoid sending emails like this.
I know you need to sell but do yourself a favour and do your research!
Your success and conversion rate will show