Christian Gericke Joins Acrolinx to Lead EMEA Sales

Santa Clara, California – January 16, 2014  Acrolinx announced today that Christian Gericke has joined the company to lead the growth of their European sales operation. For the last two and a half years, Gericke served as HP’s Regional Business Manager for their Indigo & Inkjet Web Press business in Central and Eastern Europe. Under his leadership, which included sales, marketing, and services, his team drove double-digit annual growth.
Gericke joined HP as a result of HP’s acquisition of Exstream Software, where he was Managing Director for Central and Eastern Europe. At the beginning of his four-year tenure at Exstream, Gericke opened the company’s sales operations in the German-speaking countries of Europe. Thanks to his success, his responsibilities expanded to include Eastern Europe as well. Prior to Exstream, Gericke worked in various management positions in the document and information management industry.
“Acrolinx caught my interest because the company has unique strengths in an early market with huge growth potential,” commented Gericke. “I was particularly impressed by the Acrolinx customer list and their enthusiasm for Acrolinx technology. The next few years will be an exciting time for the company, and I’m quite happy to be part of it.”
Acrolinx’s CEO, Kumar Vora, remarked, “Christian brings a superb understanding of both enterprise sales and the European market. He’s exactly the person we needed to help us continue our expansion into new regions and new markets. We’re very excited to have him on the team.”
As Senior Vice President of Sales, EMEA Region, Gericke reports directly to Acrolinx’s CEO and is based in Düsseldorf, Germany.
About AcrolinxAcrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at

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