With immediate effect, Christian Gericke (45), takes over the newly created position of CRO at smartwork solutions GmbH. Gericke will be responsible for the worldwide marketing and sales of SMASHDOCs, a web application for jointly creating, discussing and reviewing documents. In his role, he will also work with resellers and strategic partners such as integrators, OEMs and ISVs.
Christian Gericke
Gericke comes with vast international experience in the area of business enterprise licensing. Before joining smartwork solutions, he worked for the software company Acrolinx. In January 2014, Gericke took over as Vice President Sales & Global Client Services, for the EMEA and APAC region. As head of the global Services and Support business, he was responsible for significantly pushing sales growth in the respective regions. Furthermore, Gericke is a well-known speaker on the topic of Content Marketing at several European conferences (inc. LavaCon in Dublin and CMCX in Munich). Prior to Acrolinx, he worked for Hewlett-Packard as Regional Business Manager, responsible for the DACH countries and Eastern Europe for seven years.
Christian Marchsreiter, founder and CEO of smartwork solutions is more than pleased with the newest addition to the team: „Christian convinced us straight away with his in-depth business expertise, international network and impressive track record. He is the perfect person for the current stage of our product SMASHDOCs.
Christian Gericke is also looking forward to his new tasks: „SMASHDOCs is a powerful application, able to solve the serious, recurring problems and deficits in word processing. Given my two decades of experience in the content business, I will be able to contribute significantly to the upcoming internationalisation and further growth of the company.“


The smartwork solutions GmbH developed SMASHDOCs as a web application for easily and quickly writing and reviewing documents within or between enterprises. All changes are tracked in one single version of a document instead of creating multiple versions. With its revolutionary change tracking technology, SMASHDOCs can consistently highlight changes that are new to the user. Comparing versions manually and proof-reading consequently become superfluous.
It is possible to use SMASHDOCs as a SaaS solution on smartwork solutions‘ German-based servers or as a Managed-Private-Cloud or On-Premise installation in an enterprise network. Thanks to the flexible API, SMASHDOCs can be easily integrated as a new tool for existing web applications like social intranets, document management, content management or file sharing solutions. The Munich-based company was founded it 2013. For more information see also

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