Empty shelves

Germany is certainly seeing a large increase in the number of infections, with upwards of 7,000 daily cases since last week, which suggests that we are entering a second wave.

This is from the supermarket today – stockpiling of toilet paper and hoarding starts again.

Uncertainty grows along with cases.
#covid19 #weareinthistogether

Corona thoughts

In these unprecented times, a lot of companies are concerned about their brand.

Today I stumbled across this quote:

“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”

Dave Trott

And you don’t decide what your brand is. Customers and audience do!

Some takeaways of Corona and “business as usual”

You are not “working from home”, you are “at home, during a crisis, trying to work”

You should not try to compensate for lost productivity by working longer hours.

Be kind to yourself and don´t judge how you are coping based on how you see others coping. Don´t stress yourself too much.

Be kind to others and don´t judge others in how they are coping based on how you are coping.

Success will not be measured the same way it was when things were normal.

Will there be a “Business-as-usual” (BAU) after the crisis?

There is a critical window of time when businesses must adapt to survive.  Flexibility must be a key component to a recovery plan as there is no way to predict what we might be up against.

To truly move forward, we will need to create a “new normal” that allows a business to operate despite challenges. Crisis or crisis mode can be ‘business as usual’ with enough planning.

The transition period may last anywhere from a month to more than a year depending on the size and scope of the pandemic impacts.