Corona thoughts

In these unprecented times, a lot of companies are concerned about their brand.

Today I stumbled across this quote:

“Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”

Dave Trott

And you don’t decide what your brand is. Customers and audience do!

Author: Christian Gericke

Always on, working, travelling, managing the challenge, online, offline, everywhere.

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